Concept to die line and product design or anywhere along the way, I am there to help! Your product needs to send the right message which is done with its appearance. The packaging is a visual idea for what’s inside. The design and visual appearance should be appropriate to the product. The wording or phrasing should tell a story about the product so the consumer doesn’t have to search it out. Too much is too much to catch a persons eye. Colors and fonts play a huge roll in eye appeal and both should work with your logo. Be honest, meaning the packaging should match the actual product without misrepresentation. Depending on the packaging, it’s always wise to have two PDP’s (Principle Display Panels). This is of course if the side panel is smaller than the front panel. Always provide a smaller option if possible taking up less shelf space, which retailers like. Shelf space cost money!