Ads - Print Advertising
- Creating an ad can have an immediate impact on your business.
- People connect with print advertising in ways that are contrasting from digital advertising. For example, a spectator has a much greater chance of recalling an ad in print format than digital. Also, end users in general place a higher value on products and services that they see advertised in print than they do online.
- Key points in advertising:
- People spend more time rethinking what they see in print ads.
- The amount of information a person absorbs is higher with print ads.
- The connection after reading a print ad is much greater.
- Consumers are willing to spend more after viewing a print ad.
- Viewers subconsciously see products in print ads as being premium.